Aipan Art – Creativity. Hope. Inspiration. Empathy.

Today, we mark the beginning of Aipan Art. We at Aipan Art believe in four core values which are Creativity, Hope, Inspiration and Empathy.

Aipan is essentially the folk Art of the People of Kumaon in Uttarakhand. Aipan Art is a brand inspired by the culture of Uttarakhand.

The first core value in which Aipan Art believes is Creativity. We believe that every person regardless of his/her current situation has an Artistic Side, it comes out in various forms like Drawing, Writing, Photography, Dance, Music, etc. We respect and appreciate that artistic side of everyone. We appreciate Great Art and Creativity.

Talking about hope, somewhere in our life, we hit a point where there seems nothing possible anymore. At that point in our life, we need Hope and Inspiration. Aipan Art believes in giving hope to people around us and respects each person playing their part in spreading hope and inspiration to people.

Inspiration comes when we see extraordinary things around us. Great things are not necessarily done by great people; it is the great work which inspires other people and make a person great. At Aipan Art, we believe in Inspiration.

Our other belief is Empathy, it is the ability to share and understand the emotions of others. Aipan Art is about how we feel and how we make others feel. Inspired from the Sanskrit Phrase ‘’Vasudhaiva Kutumbakam” (वसुधैव कुटुम्बकम्), We belive that ‘World is One Family’ and empathy is eternal within a family.

Creativity, Hope, Inspiration and Empathy being the four core values of Aipan Art, we will always strive to reflect the best of these values through our work and the way we communicate.

It is an honour for me to introduce Aipan Art to you, and I hope that these core values will lay down the foundation of an organisation which will be an integral part of our lives in years to come.

Regards,
Bhartendu

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